Christian Louca
Video Interview @ ADTECH
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Christian Louca
Digital marketing, Mobile Marketing, Mobile Internet and Advertising
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Mobile Advertising- Aiming To Dominate Mobile Ad Attribution, HasOffers Raises $9.4M Round Led ... - TechCrunchAiming To Dominate Mobile Ad Attribution, HasOffers Raises $9.4M Round Led ...TechCrunchHowever, CEO Peter Hamilton said the team realized that mobile advertisers were facing a similar problem, so it built a product called MobileAppTracking, allowing developers to see where app installs, engagement, and purchases actually come from.HasOffers scores $9.4M fir […]
- Sprint acquires Handmark, OneLouder to step up mobile ad services - ZDNetTelecom LeadSprint acquires Handmark, OneLouder to step up mobile ad servicesZDNetThe new acquisitions will be merged into Sprint's Pinsight Media+ group for the purpose of boosting its mobile advertising services offered to brands and app developers. The media unit has been busy building an ecosystem of industry partners in the ...Sprint Acquires KC-Ba […]
- Mobile Ad Startup Adelphic Hires WPP's Michael Collins As CEO - TechCrunchPR WebMobile Ad Startup Adelphic Hires WPP's Michael Collins As CEOTechCrunchAdelphic is announcing that Michael Collins (pictured), previously global CEO at WPP-owned mobile marketing agency Joule, has joined the mobile ad startup as its new chief executive. The current CEO Changfeng Wang will remain on-board as CTO.Adelphic Mobile hires new CEO from W […]
- This Summer Could Be the Breakthrough in Mobile Advertising - AdweekAdweekThis Summer Could Be the Breakthrough in Mobile AdvertisingAdweekWith more smartphone users than ever, brands are preparing for what could be a break-through quarter in mobile advertising as consumers spend more time outdoors while constantly checking their iPhone or Samsung. Mobile ad firm UberAds aims to be a ...
- Tablet advertising spend overtakes mobile ad spend - Telecompaper (subscription)Tablet advertising spend overtakes mobile ad spendTelecompaper (subscription)Online advertising expenditure in Australia has continued to grow, reaching AUD 910.8 million for the March 2013 quarter. This is up 15 percent year-on-year, according to IAB Australia. Online advertising on smartphones and tablets has continued its ...and more »
- How Facebook Makes Money through Mobile Advertising: A Brief Talk from ... - Wall Street Journal (press release)Independent OnlineHow Facebook Makes Money through Mobile Advertising: A Brief Talk from ...Wall Street Journal (press release)NEW YORK, May 20, 2013 /PRNewswire/ -- Here is a brief talk on "How Facebook Makes Money through Mobile Advertising" from B2C SooBest, an online retailer with a wide range of products such as fashionable women's clothi […]
- Tumblr mobile ad strategy just beginning - RCR Wireless NewsBusiness InsiderTumblr mobile ad strategy just beginningRCR Wireless NewsYahoo's weekend deal to buy Tumblr for $1.1 billion is seen as a move by CEO Marissa Mayer to capitalize on the growth in mobile advertising, but Mayer is buying a company that is still just learning to monetize mobile users. The popular blog site ...Yes, Yahoo! Will Stuff Tumblr F […]
- Mobile ad spend fuels growth in online expenditure - B&T Marketing & MediaMobile ad spend fuels growth in online expenditureB&T Marketing & MediaOnline advertising expenditure jumped 15% year-on-year in this year' first quarter, with mobile advertising fiercely driving the growth, a new report from the Interactive Advertising Bureau (IAB) has revealed. According to the IAB Australia's Online ...Tablet advertising […]
- Mobile phones offer huge marketing opportunity in Nigeria - NgEXMobile phones offer huge marketing opportunity in NigeriaNgEXMobile media consumption is continuing to grow exponentially in Nigeria and, indeed, across much of the African continent. That's according to research conducted by InMobi - the largest independent mobile advertising network - which revealed growth of ...and more »
- Don't Isolate Mobile - DigidayDon't Isolate MobileDigidayFacebook's stronger-than-expected numbers for the first quarter of 2013 seem to confirm what many have been saying for years now: Mobile advertising is the party to watch. But that's not the entire case. The mobile party will only get better once ...
- Aiming To Dominate Mobile Ad Attribution, HasOffers Raises $9.4M Round Led ... - TechCrunch
- Mobile Marketing
- Payvia buys mobile marketing firm Mogreet - Los Angeles TimesMobile Marketing WatchPayvia buys mobile marketing firm MogreetLos Angeles TimesMobile payments company Payvia Inc. has acquired Mogreet, a Venice mobile marketing start-up. The companies declined to disclose the financial terms of the deal. The Mogreet team will join Los Angeles company Payvia, and Mogreet founder and Chief ...Mobile Payment Startup Payvia […]
- 5 Mobile Marketing Tools to Reach Customers on the Go - Mashable - Mashable5 Mobile Marketing Tools to Reach Customers on the Go - MashableMashableThis post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Looking to up your mobile marketing game? Here are five vendors that can ...
- Tabbedout Turns to Google Wallet for New Mobile Payment Effort - Mobile Marketing WatchMobile Marketing WatchTabbedout Turns to Google Wallet for New Mobile Payment EffortMobile Marketing WatchOn Monday, Tabbedout confirmed its new partnership with Google to bring users Google Wallet as a payment source in the Tabbedout app for Android. Tabbedout, if you're not familiar, provides an application that makes payment of restaurant or bar tabs […]
- Mobile Marketing Requires Customized Messaging - BusinessNewsDailyMobile Marketing Requires Customized MessagingBusinessNewsDailyBusinesses should use a more personal approach when connecting with consumers via their mobile devices, new research shows. A study from mobility solutions provider Infinite Convergence Solutions revealed that nearly half of the mobile-phone owners ...Measuring Your Mobile Campaigns Beyond the Op […]
- Sprint Gobbles Up Neighbors Handmark and OneLouder - Mobile Marketing WatchKansas City StarSprint Gobbles Up Neighbors Handmark and OneLouderMobile Marketing Watch“Bringing the capabilities of Handmark and OneLouder in-house is an exciting move as we position Sprint for market leadership in emerging categories,” Mike Cooley, vice president of New Ventures at Sprint, said Monday. “The business, culture and ...Sprint Acquires KC-Base […]
- Mobile Host Summit for Hospitality and Retail Kicks Off Thursday - Mobile Marketing WatchMobile Marketing WatchMobile Host Summit for Hospitality and Retail Kicks Off ThursdayMobile Marketing WatchBut this week, as the Mobile Host Summit for Hospitality and Retail gets underway in Sin City, there's a good chance that plenty of announcements, insight, and news will leave Las Vegas and better educate marketers and industry professionals all o […]
- Cross Device Measurement in Google Analytics will turn mobile marketing on its ... - Econsultancy (blog)Econsultancy (blog)Cross Device Measurement in Google Analytics will turn mobile marketing on its ...Econsultancy (blog)At Google's annual I/O developer conference, an important new feature to Google Analytics was announced that's going to turn mobile marketing on its head. Built on the back of the new Universal Analytics platform and its baked-in […]
- GrubHub Merges with Seamless for Groundbreaking New Effort - Mobile Marketing WatchMobile Marketing WatchGrubHub Merges with Seamless for Groundbreaking New EffortMobile Marketing WatchIf you have any doubts about the powerhouse this coupling will produce, consider this: in 2012, the online and mobile platforms of the two organizations sent approximately $875 million in gross food sales to local takeout restaurants, resulting in ...GrubHub […]
- Billion Dollar Deal is on with Yahoo, Tumblr - Mobile Marketing WatchMobile Marketing WatchBillion Dollar Deal is on with Yahoo, TumblrMobile Marketing WatchLegal · Mobile Spam · Privacy · mHealth · Mobile Advertising · Mobile Advertising Campaigns · Mobile Marketing · Agencies · Casino Mobile Apps · Idle Screen Marketing · LBS · Licensing · Marketing Strategy · Mobile Analytics · Mobile Apps · Mobile ...5 Questions: Why Yaho […]
- Imprev Adds Dropbox Integration to Real Estate's Only Mobile Marketing Centers - RisMedia.com (press release)Inman.comImprev Adds Dropbox Integration to Real Estate's Only Mobile Marketing CentersRisMedia.com (press release)Dropbox, a free service used by over 100 million people to bring their photos, docs, and videos anywhere and share them easily, is now integrated into the Imprev Marketing Platform. The Imprev Platform powers mobilized Marketing Centers for […]
- Payvia buys mobile marketing firm Mogreet - Los Angeles Times
- Mobile Internet
- Vip mobile offers new mobile internet plans - Telecompaper (subscription)Vip mobile offers new mobile internet plansTelecompaper (subscription)Serbian operator Vip mobile launched a new Vip internet offer which includes three tariff plans with different maximum speeds, namely Vip Online 3, Vip Online 9 and Vip Online 15. These contain the same amount of GB included in the monthly fee, and can ...
- Mtel launches subscription offering fixed, mobile internet - Telecompaper (subscription)Mtel launches subscription offering fixed, mobile internetTelecompaper (subscription)Bulgarian mobile operator Mtel launched 'Mtel giganet', an internet subscription which offers both mobile and fixed internet connections. The new proposal includes 2.5 GB mobile internet traffic at 3G speeds and unlimited fixed internet traffic via ...
- Just Dial eyes large chunk of traffic from mobile internet - Moneycontrol.comThe HinduJust Dial eyes large chunk of traffic from mobile internetMoneycontrol.comJust Dial eyes large chunk of traffic from mobile internet. VSS Mani of Just Dial expects a large chunk of traffic coming through mobile internet. Also, the company will adopt a scheme "safety net'' for retail investors proposed by the capital market ...Just Dia […]
- Vivacom offers mobile internet for prepaid cards - Telecompaper (subscription)Vivacom offers mobile internet for prepaid cardsTelecompaper (subscription)Bulgarian operator Vivacom launched '+Get Data', a new mobile internet package which is exclusively aimed at customers with prepaid cards. Users can buy as much traffic as they need with prices starting from BGN 1. The new add-on, which can be used ...
- The Future Of Mobile Broadband -- KIKA Enterprises announces the launch of ... - MarketWatch (press release)MarketWatch (press release)The Future Of Mobile Broadband -- KIKA Enterprises announces the launch of ...MarketWatch (press release)In the complex world of wireless service plans and long term contracts KIKA DATA plans to take Mobile Internet to the masses with a simple nationwide 3G/4G mobile Internet service. No Contracts, and no complicated wireless bills […]
- No fall in mobile internet charge - Bangladesh News 24 hoursNo fall in mobile internet chargeBangladesh News 24 hoursThe Bangladesh Telecommunication Regulatory Commission (BTRC) had sought the opinion of the mobile phone users on reduction of mobile internet bandwidth charge seven months ago, but the telecom regulatory authority is yet to take a decision on the ...and more »
- Alibaba stocks up on mobile deals before share sale - Asia Times OnlineForeign PolicyAlibaba stocks up on mobile deals before share saleAsia Times OnlineHONG KONG - Chinese e-commerce giant Alibaba Group, which is said to be preparing for a public share sale that might be worth more than US$70 billion, is building up its mobile Internet business with a rash of acquisitions as the country's Internet ...Sina's Growth Ri […]
- How to set up mobile internet on Android - PC AdvisorPC AdvisorHow to set up mobile internet on AndroidPC AdvisorMobile internet is great when you're out and about, you can use it on your smartphone to load web pages, use map apps, upload photos or just check Facebook. Naturally it's a pain if your device has no 3G connection. See also: How to manually upgrade an ...
- Mixed fortunes for mobile Internet revenue - People's Daily OnlineMixed fortunes for mobile Internet revenuePeople's Daily OnlineMobile Internet revenue reached 20.4 billion yuan ($3.31 billion) in the first quarter of 2013, registering a dramatic 74.5 percent year-on-year increase and 10.4 percent growth quarter-on-quarter, according to iResearch Consulting. However, the ...and more »
- Social TV app NextGuide goes from mobile to the Web - CNET (blog)Social TV app NextGuide goes from mobile to the WebCNET (blog)While most companies are making the jump from Web to mobile, NextGuide, the app that tells you when and where your favorite shows are on, has decided to go the opposite way. The social TV guide for iOS is now available on the Web. NextGuide Web has ...and more »
- Vip mobile offers new mobile internet plans - Telecompaper (subscription)
- Mobile Commerce
- Mobile Commerce Worth $4.29 Billion in Q1 in China, But One Company ... - Tech in AsiaMobile Commerce Worth $4.29 Billion in Q1 in China, But One Company ...Tech in AsiaWe know that mobile commerce in China was worth $7.8 billion in 2012 – and is expected to rise to $41.4 billion in 2015 – but who are the biggest e-commerce brands among the nation's mobile shoppers? New statistics from iResearch give us that answer ...and more »
- BlueSnap's new merchant tools make online, mobile commerce easier - Mobile Payments TodayBlueSnap's new merchant tools make online, mobile commerce easierMobile Payments TodaySnapConsole is a payment management console and platform meant to give merchants an easy option for online payments and commerce. It also provides merchants with marketing tools to increase conversion rates for ecommerce merchants. From a mobile ...and more »
- Validity Sensors CTO to Moderate Panel on Cyber Security and Mobile ... - PYMNTS.comValidity Sensors CTO to Moderate Panel on Cyber Security and Mobile ...PYMNTS.comHe has an extensive background in mobile commerce including his tenure at PayPal, where he led the Mobile Ecosystem and Technology Integration group as well as the Mobile Disruptive Innovation team. A complete biography on Taveau can be found ...and more »
- Mobile Commerce: Time For Liftoff - InformationWeekMobile Commerce: Time For LiftoffInformationWeekMobile commerce isn't some far-off pilot project. One-third of qualified respondents anticipate implementing a comprehensive m-commerce strategy within a year; an additional 26% already have one in place. About one-third say m-commerce represents the ...
- Why Mobile Commerce Is Set To Explode - Business InsiderMobile Commerce PressWhy Mobile Commerce Is Set To ExplodeBusiness InsiderThe explosive growth of mobile commerce has left many brands and retailers wondering how they can take advantage of this market. As recently as late 2010, mobile commerce was only 3% of e-commerce. By the end of last year's holiday shopping season, ...US retail sees growth through […]
- A mobile billing specialist buys a marketing firm - InternetRetailer.comA mobile billing specialist buys a marketing firmInternetRetailer.comDigital goods retailers looking for one service that lets them send mobile marketing messages for digital goods and accept payment have a new option. Payvia, a company that provides mobile billing to a consumer's wireless phone bill, is buying Mogreet, ...Mobile Payment Startup Payvia […]
- Mobile payments help eBay transcend commerce - Mobile Commerce Press - Mobile Commerce PressMobile Commerce PressMobile payments help eBay transcend commerce - Mobile Commerce PressMobile Commerce PressAcclaimed online retailer eBay has established a formidable presence in the mobile commerce sector. The company has been one of the strongest supporters of mobile payments and has made extraordinary efforts to encourage consumers to use their mobile […]
- Google aims to make mobile commerce more convenient with new Wallet feature - Mobile Commerce PressMobile Commerce PressGoogle aims to make mobile commerce more convenient with new Wallet featureMobile Commerce PressJust two years ago, there had been a significant amount of hype surrounding Google's efforts in the mobile commerce sector. The company had introduced its Wallet application, which aimed to make mobile payments somewhat common among consu […]
- Amazon.com, Inc. (AMZN), eBay Inc (EBAY), Google Inc (GOOG): The Mobile ... - Insider Monkey (blog)Amazon.com, Inc. (AMZN), eBay Inc (EBAY), Google Inc (GOOG): The Mobile ...Insider Monkey (blog)The mobile commerce has emerged as the most important trend shaping the retail landscape and is being driven by two trends: (1) The rapid growth in smartphone and tablet ownership, and (2) the rapid acceptance of using these platforms as a shopping ...
- Tablet commerce expectations are sky high for Jackthreads - Mobile Commerce PressMobile Commerce PressTablet commerce expectations are sky high for JackthreadsMobile Commerce PressThe flash sale, members only online retailer, Jackthreads, has already been reporting considerable successes over the mobile channel in terms of its sales, and is now sending its expectations sky high as it focuses on tablet commerce through its new ...
- Mobile Commerce Worth $4.29 Billion in Q1 in China, But One Company ... - Tech in Asia
