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Christian Louca

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  • RSS Mobile Advertising

    • Are You Wasting Money on Mobile Ads? - AdAge.com
      Are You Wasting Money on Mobile Ads?AdAge.comThe debate over the value of mobile advertising typically focuses on what effect, if any, it has on brand lift, sales and getting consumers into stores. But advertisers have been wasting money on mobile in the literal sense because a significant ...Leading Mobile User Acquisition Platform, Taptica, Launches a Solu […]
    • New ad platform targets mobile users by scouring social media - Los Angeles Times
      New ad platform targets mobile users by scouring social mediaLos Angeles TimesMobile advertising is about to become a lot more personal. Pasadena technology company UberMedia has launched a mobile advertising platform that tracks publicly available information provided by smartphone users on their social media channels and ...and more »
    • Mobile advertising set to explode across MENA region - AME Info (press release)
      Mobile advertising set to explode across MENA regionAME Info (press release)Gregory Bolle, Strategic Planning Head for the BPG Group and Emmanuel Durou, Deloitte Middle East's Director of Strategy Consulting, explained at a recent media briefing, "Mobile advertising volumes in the MENA region remain significantly behind global ...and more »
    • Does Mobile Display Even Work? How Geo-Location and Cross-Platform Ads ... - ADOTAS
      Does Mobile Display Even Work? How Geo-Location and Cross-Platform Ads ...ADOTASADOTAS — The potential of mobile advertising is huge. And yet, many are still wondering when the platform will finally mature enough to handle the more immersive forms of advertising and rich-media engagement currently experienced on desktop display.Mobile advertising firm AdIQui […]
    • Aiming To Dominate Mobile Ad Attribution, HasOffers Raises $9.4M Round Led ... - TechCrunch
      Digital Media WireAiming To Dominate Mobile Ad Attribution, HasOffers Raises $9.4M Round Led ...TechCrunchHowever, CEO Peter Hamilton said the team realized that mobile advertisers were facing a similar problem, so it built a product called MobileAppTracking, allowing developers to see where app installs, engagement, and purchases actually come from.HasOffer […]
    • Medialets to bring enhanced measurement to mobile advertising - Mobile Entertainment
      Medialets to bring enhanced measurement to mobile advertisingMobile EntertainmentMedialets, a third-party ad serving and rich media platform for mobile devices, has announced that it has applied for MRC (Media Rating Council) accreditation and is currently being audited for its compliance with the IAB/MMA/MRC Mobile Web and Mobile ...
    • Vuclip redefines mobile ad effectiveness metrics - Bizcommunity.com
      Vuclip redefines mobile ad effectiveness metricsBizcommunity.comThis critical mass, combined with Millward Brown's independent survey capabilities and robust analytics, allows Vuclip to analyse six metrics: top-of-mind brand awareness, brand familiarity, mobile ad awareness, brand association, brand favourability ...and more »
    • Undervalued display ads, mobile: how Tumblr will earn Yahoo billions - Memeburn
      Internet Marketing NewsUndervalued display ads, mobile: how Tumblr will earn Yahoo billionsMemeburnAdvertisers are getting stretched to the limit here and what's happening is that advertising budget is being shifted towards other options — stuff like display and mobile ads. Big advances in display ad targeting, like re-marketing to deliver the ...There […]
    • This Summer Could Be the Breakthrough in Mobile Advertising - Adweek
      AdweekThis Summer Could Be the Breakthrough in Mobile AdvertisingAdweekWith more smartphone users than ever, brands are preparing for what could be a break-through quarter in mobile advertising as consumers spend more time outdoors while constantly checking their iPhone or Samsung. Mobile ad firm UberMedia aims to be a ...
    • StartMeApp Mobile Ad Network Nominated for Portada Magazine 2013 'Latin ... - San Francisco Chronicle (press release)
      StartMeApp Mobile Ad Network Nominated for Portada Magazine 2013 'Latin ...San Francisco Chronicle (press release)StartMeApp Joins Terra, Bajalibros.com and Terra Live Music as Nominee for 'Top Digital Innovator in the Latin World' Award; Co-Founder Alejandro Campos Carles Nominated as 'Top Pan-regional Advertising and Media Professional […]

  • RSS Mobile Marketing

    • The Tracking Solutions That Could Lead An Explosion In Mobile Marketing - Business Insider
      The Tracking Solutions That Could Lead An Explosion In Mobile MarketingBusiness InsiderThe technical hurdles are formidable. In a new report from BI Intelligence, we take stock of cross-screen marketing, digging into the measurement and analytics problem, and offer a side-by-side comparison of the different mobile tracking technologies ...and more »
    • Atlanta Start-Up Poised to Become Global Leader for Mobile Marketing - GPB (blog)
      GPB (blog)Atlanta Start-Up Poised to Become Global Leader for Mobile MarketingGPB (blog)According to a company press release, Atlanta-based Thumb Friendly has become a global leader in mobile marketing by helping small and medium-sized businesses generate sales by reaching consumers through smart phones, iPads, and other mobiles ...
    • 5 Mobile Marketing 'Musts' for SMBs - Street Fight
      Street Fight5 Mobile Marketing 'Musts' for SMBsStreet FightIn a Street Fight webinar Tuesday sponsored by YP, Asif Khan of the Location-based Marketing Association, and YP's David Williams discussed the trends that make mobile a must for SMBs, and highlighted a handful of first steps that local businesses can ...
    • Angelina Jolie's Journey Chronicled in New eBook - Mobile Marketing Watch
      Mobile Marketing WatchAngelina Jolie's Journey Chronicled in New eBookMobile Marketing WatchBest Practices · Legal · Mobile Spam · Privacy · mHealth · Mobile Advertising · Mobile Advertising Campaigns · Mobile Marketing · Agencies · Casino Mobile Apps · Idle Screen Marketing · LBS · Licensing · Marketing Strategy · Mobile Analytics · Mobile ... […]
    • Pandora Expands Facebook Alliance With New Timeline App - Mobile Marketing Watch
      Mobile Marketing WatchPandora Expands Facebook Alliance With New Timeline AppMobile Marketing WatchThe enhanced sharing capability makes the Pandora social experience even more personalized by allowing listeners on both mobile and web to automatically publish their music activity to their Facebook Timeline and curate their musical identity within ...and more […]
    • Report: 8 in 10 US Consumers Use Multi-Service Messaging - Mobile Marketing Watch
      Mobile Marketing WatchReport: 8 in 10 US Consumers Use Multi-Service MessagingMobile Marketing WatchBest Practices · Legal · Mobile Spam · Privacy · mHealth · Mobile Advertising · Mobile Advertising Campaigns · Mobile Marketing · Agencies · Casino Mobile Apps · Idle Screen Marketing · LBS · Licensing · Marketing Strategy · Mobile Analytics · Mobile ...and mo […]
    • Payvia buys mobile marketing firm Mogreet - Los Angeles Times
      Mobile Marketing WatchPayvia buys mobile marketing firm MogreetLos Angeles Times"Our clients have told us they also need a simpler way to link targeted mobile transactions to their marketing campaigns," Wedd said. "By integrating Mogreet's solutions on our platform, we answer that need." He noted that as more consumers move to ...Pay […]
    • Apple CEO Makes His Case, Defends His Company in Washington - Mobile Marketing Watch
      Mobile Marketing WatchApple CEO Makes His Case, Defends His Company in WashingtonMobile Marketing WatchLegal · Mobile Spam · Privacy · mHealth · Mobile Advertising · Mobile Advertising Campaigns · Mobile Marketing · Agencies · Casino Mobile Apps · Idle Screen Marketing · LBS · Licensing · Marketing Strategy · Mobile Analytics · Mobile Apps · Mobile ...Factbo […]
    • Tomer Hen - Israel's 19-year old Mobile Marketing Guru - The Jewish Voice
      Tomer Hen - Israel's 19-year old Mobile Marketing GuruThe Jewish VoiceThey sure asked the right guy. Tomer, now 19, is one of the world's foremost experts in exploiting the marketing potential of mobile devices. His multimillion-dollar Tomer Hen Mobile Marketing Consulting grew out of playing around with his smartphone ...
    • Microsoft Creates Wonder with 'Xbox One' - Mobile Marketing Watch
      Mobile Marketing WatchMicrosoft Creates Wonder with 'Xbox One'Mobile Marketing WatchLegal · Mobile Spam · Privacy · mHealth · Mobile Advertising · Mobile Advertising Campaigns · Mobile Marketing · Agencies · Casino Mobile Apps · Idle Screen Marketing · LBS · Licensing · Marketing Strategy · Mobile Analytics · Mobile Apps · Mobile ...and more » […]

  • RSS Mobile Internet

    • Vodafone delays 4G superfast mobile internet launch until September - The Guardian
      The GuardianVodafone delays 4G superfast mobile internet launch until SeptemberThe GuardianVodafone has delayed the launch of its 4G service until around September, a full 10 months after rival EE brought the first version of superfast mobile internet technology to the UK. Having spent £790m on 4G spectrum at a government auction in February ...Vodafone 4G N […]
    • 4G mobile internet coming to Shanghai next month - Shanghaiist
      NDTV4G mobile internet coming to Shanghai next monthShanghaiist4G mobile internet will be making its way to the streets of Shanghai next month for a select few China Mobile subscribers in the city. 4G will dwarf the speeds of the current mobile internet offerings, with the new technology boasting 10-60 megabits ...4G to Debut in Shanghai Next MonthIndiatimes […]
    • Dutch face highest bills in Europe for mobile internet - DutchNews.nl
      Dutch face highest bills in Europe for mobile internetDutchNews.nlThe Netherlands is the most expensive market in the EU for mobile broadband internet services, according to new Finnish research. For example, the report, by consultancy group Rewheel, shows Dutch mobile internetters pay an average of almost €9 for a ...and more »
    • Ericsson Announces New Network Software for Better Mobile Internet Connection - AMOG
      Ericsson Announces New Network Software for Better Mobile Internet ConnectionAMOGDuring the CTIA Wireless trade show last Tuesday, Ericsson announced their new network software, which is designed to ensure better mobile Internet connection. It can be used by mobile operators that take advantage of Wi-Fi to supplement their cellular ...and more »
    • Hungary mobile internet data transfers fall 10.8% in April - Budapest Business Journal
      Hungary mobile internet data transfers fall 10.8% in AprilBudapest Business JournalMobile internet users in Hungary transferred 2,247,000 gigabytes of data in April, down 10.8% from 2,520,000 gigabytes in the previous month, fresh data from the National Media and Infocommunications Authority (NMHH) show. Average data turnover per ...
    • Globo portal sees rise in mobile internet access - Telecompaper (subscription)
      Globo portal sees rise in mobile internet accessTelecompaper (subscription)Google, Facebook and Globo.com are the most popular mobile internet sites in Brazil, but in specific segments, such as news and sports, Globo.com is first with its websites G1 and Globoesporte.com, respectively. In the period January to April, 27 ...
    • Mobile Citizen Introduces New Staff Purchase Program Exclusively for Nonprofit ... - PR Newswire (press release)
      Mobile Citizen Introduces New Staff Purchase Program Exclusively for Nonprofit ...PR Newswire (press release)BOULDER, Colo., May 21, 2013 /PRNewswire/ -- Mobile Citizen, a provider of mobile Internet for education and nonprofits, today announced a new Staff Purchase Program exclusively for nonprofit organizations and their employees, members, directors and . […]
    • Vip mobile offers new mobile internet plans - Telecompaper (subscription)
      Vip mobile offers new mobile internet plansTelecompaper (subscription)Serbian operator Vip mobile launched a new Vip internet offer which includes three tariff plans with different maximum speeds, namely Vip Online 3, Vip Online 9 and Vip Online 15. These contain the same amount of GB included in the monthly fee, and can ...
    • How to set up mobile internet on Android - PC Advisor
      PC AdvisorHow to set up mobile internet on AndroidPC AdvisorMobile internet is great when you're out and about, you can use it on your smartphone to load web pages, use map apps, upload photos or just check Facebook. Naturally it's a pain if your device has no 3G connection. See also: How to manually upgrade an ...
    • Vivacom offers mobile internet for prepaid cards - Telecompaper (subscription)
      Vivacom offers mobile internet for prepaid cardsTelecompaper (subscription)Bulgarian operator Vivacom launched '+Get Data', a new mobile internet package which is exclusively aimed at customers with prepaid cards. Users can buy as much traffic as they need with prices starting from BGN 1. The new add-on, which can be used ...

  • RSS Mobile Commerce

    • How Mobile Coupons Are Driving An Explosion In Mobile Commerce - Business Insider
      How Mobile Coupons Are Driving An Explosion In Mobile CommerceBusiness InsiderAs recently as late 2010, mobile commerce was only 3% of e-commerce. By the end of last year's holiday shopping season, that number had risen to 11%, according to comScore. That's approximately $18.6 billion in consumer spending - and that doesn't ...and more »
    • Research: 2013 Mobile Commerce Survey - InformationWeek
      Research: 2013 Mobile Commerce SurveyInformationWeekYou know a sector is on the fast track when you issue a report in March and by May have to conduct additional research on the topic. Since we issued our initial look at the mobile commerce market, we conducted a wide-ranging survey that reached three ...
    • Mobile Commerce Worth $4.29 Billion in Q1 in China, But One Company ... - Tech in Asia
      CNETMobile Commerce Worth $4.29 Billion in Q1 in China, But One Company ...Tech in AsiaWe know that mobile commerce in China was worth $7.8 billion in 2012 – and is expected to rise to $41.4 billion in 2015 – but who are the biggest e-commerce brands among the nation's mobile shoppers? New statistics from iResearch give us that answer ...It's not o […]
    • iPhone's Mobile Commerce Apps Outshine Android - Mad Mobile News
      iPhone's Mobile Commerce Apps Outshine AndroidMad Mobile NewsWhen it comes to using mobile commerce apps, iPhone users blow away Android device owners according to a panel's report on commerce app usage. The numbers suggest that mobile retailers and other commercial enterprises stand to generate much ...and more »
    • Mobile Commerce: Time For Liftoff - InformationWeek
      Mobile Commerce: Time For LiftoffInformationWeekMobile commerce isn't some far-off pilot project. One-third of qualified respondents anticipate implementing a comprehensive m-commerce strategy within a year; an additional 26% already have one in place. About one-third say m-commerce represents the ...
    • Gemalto Netsize Guide 2013: 'M-Commerce on the Move' released at CTIA - Bobsguide (press release)
      Gemalto Netsize Guide 2013: 'M-Commerce on the Move' released at CTIABobsguide (press release)Gemalto (Euronext NL0000400653 GTO), the world leader in digital security, releases the new 2013 Gemalto Netsize Guide, a must-have for businesses interested in how mobile payments are changing the way people shop, transact and bank. The new ...and more » […]
    • Newsbyte: New Guide from SAP Helps Enterprises Navigate the Mobile ... - MarketWatch (press release)
      Newsbyte: New Guide from SAP Helps Enterprises Navigate the Mobile ...MarketWatch (press release)LAS VEGAS, May 21, 2013 /PRNewswire via COMTEX/ -- SAP AG (NYSE:SAP) today released the third annual Mobile Commerce Guide. This year's edition extends its focus beyond financial institutions and mobile operators that have been making great ...and more »
    • Shoppers start adding digital gift cards to Apple's Passbook wallet - InternetRetailer.com
      Shoppers start adding digital gift cards to Apple's Passbook walletInternetRetailer.com60 retailer clients of Cash Star, a provider of digital gift cards that retailers brand, have enabled their cards, through Cash Star integration, to be saved in Passbook, the mobile wallet available on Apple Inc. iPhone and iPod Touch devices running ...
    • Why Mobile Commerce Is Set To Explode - Business Insider
      Mobile Commerce PressWhy Mobile Commerce Is Set To ExplodeBusiness InsiderThe explosive growth of mobile commerce has left many brands and retailers wondering how they can take advantage of this market. As recently as late 2010, mobile commerce was only 3% of e-commerce. By the end of last year's holiday shopping season, ...US retail sees growth through […]
    • New mobile commerce platform to launch in Ireland - Mobile Commerce Press
      New mobile commerce platform to launch in IrelandMobile Commerce PressStripe, a payment processing company, has been working on a mobile commerce platform recently and has plans to launch this platform in the coming months. The first market that will receive access to the Stripe platform will be Ireland, where mobile ...

Crazy Social Media Info Graph – Confused?

Posted: May 18, 2012 in Advertising, Digital Marketing, Industry News, Marketing, Media & Entertainment, Mobile Applications, Mobile Social Media, Mobile Social networking, Multichannel Marketing, Online, Social Media, Social Media Marketing, Social Networking, Technology
Tags: Advertising, Blogger, Buddy Media, Clickable, Facebook, Pinterest, social media, Twitter, Zynga
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Guardian mobile site drives mores unique browsers & traffic than apps & tablets combined but where is the engagement?
Infographic – Mobile Advertising Landscape (The Players)
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