Posted in Display advertising, Information communications technology, Location Based Services, Media & Entertainment, Mobile Advertising, Mobile Applications, Mobile Internet, tagged App store, Apple, ComScore, Flipside 5, Medialets, MMA, Mobclix, Mobile ads, Quattro Wireless, Steve Jobs on February 11, 2010 | 1 Comment »
Posted By, by Kunur Patel
NEW YORK (AdAge.com) — With the iPhone, Apple changed the face of mobile devices. Can it do the same for mobile advertising?
CEO Steve Jobs is reported to have said, “Mobile ads suck,” and in the wake of its purchase of mobile ad network Quattro, all signs point to Apple exerting its considerable clout [...]
Posted in Industry News, Information communications technology, Mobile Advertising, Mobile Applications, Mobile Gaming, Mobile Handsets, Mobile Industry News, Mobile Internet, Mobile Marketing, Mobile Phones, Mobile Search, Mobile Technology, Technology, Telecommunications, tagged GSMA, ComScore, industry-standard mobile metrics, mobile audience engagement, UK Demographic Data, ABC Electronics on February 4, 2010 | 2 Comments »
The GSMA, in partnership with ComScore, has released the first cut of what it hopes will become industry-standard metrics for mobile advertising. The metrics are based on anonymised browsing data gathered from all five UK operators’ subscriber bases. These behavioural metrics are complemented by some basic demographic data collected on an opt-in basis from a small panel of mobile users. The mobile metrics are currently confined to the UK, but there are plans to expand to other markets. The GSMA mobile metrics are a modest but much-needed first step and should be welcomed as they address one of the key factors that has slowed mobile advertising: the lack of standardised metrics for measuring audience engagement.
Posted in Digital Marketing, Display advertising, Industry News, Mobile Advertising, Mobile Internet, Mobile Marketing, SMS Advertising, Telecommunications, Television Advertising, tagged Airwide, Blyk, BMW, ComScore, GSM Association, mCentric, Mobile Advertising, Mobile network operators, MobileSquared, SMS Advertising, Starcom MediaVest, Telefónica, Television Advertising, WIN on November 26, 2009 | Leave a Comment »
Mobile operators have extensive data about their customers, so why aren’t they earning more revenue from advertising? The market seems as far away as ever, according to key participants in the business
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