Christian Louca
Posted By: ComScore Spotlight on France Reveals Seasonal Growth in Tax, Car Rental, and Flowers Web Properties London, UK, July 6, 2011 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of Internet usage in Europe, showing 366.9 million unique visitors went online in May 2011 for an average [...]
Posts Tagged ‘ComScore’
comScore Releases Overview of European Internet Usage for May 2011
Posted: July 6, 2011 in Digital Trends, Industry News, Internet, Mobile Internet, OnlineTags: ComScore, Facebook, LinkedIn, Mobile phone, SCOR, Smartphone, Twitter, WordPress
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Number of mobile advertisers jumps: report
Posted: June 9, 2011 in Digital Trends, Display advertising, Industry News, Information communications technology, Mobile Advertising, Mobile Industry News, Multichannel Marketing, Smartphones, Strategy and PlanningTags: Advertising, ComScore, CTR, mobile advertisers, Mobile Advertising, Mobile content, Mobile phone, Mobile Search, mobile web, Needless, Research, smart phones, Smartphone
Posted by ] Patricio Robles For many years, mobile has been the ‘next big thing’ for advertisers. And to be sure, the market for mobile ads has grown by leaps and bounds in dollar-terms. The latest figure evidencing the growth of mobile as an advertising medium: according to comScore, the number of advertisers in the [...]
IT’S OFFICIAL: Android Clobbering Everyone, iPhone Dead In The Water
Posted: April 27, 2011 in Digital Trends, Handset manufacturers, Industry News, Information communications technology, Mobile Handsets, Mobile Industry News, Mobile Phones, Mobile Platforms, Technology, TelecommunicationsTags: Android, Apple, Blackberry, ComScore, iOS, ipad, iphone, Research in motion
Posted By ] Henry Blodget A few weeks ago, when Comscore’s mobile survey showed that Google’s Android smartphone platform had blown past BlackBerry and iPhone to dominate the US market, Apple fans temporarily panicked. It was the 1990s all over again! But then Apple posted another monster quarter with great iPhone sales, and Apple fans rejoiced (and lambasted anyone [...]
Tomi T Ahonen ] Time to Confirm some Mobile User Numbers: SMS, MMS, Mobile Internet, M-News
Posted: January 14, 2011 in Digital Marketing, Digital Trends, Industry News, Information communications technology, Marketing, Mobile Industry News, TelecommunicationsTags: ABI Research, Acision, Aenas, Asia Marketing Yearbook, Boston Consulting, Business and Economy, ComScore, gfk, Informa, Jagtag, m-news, mms, Mobile Internet, Mobile News, mobile statistics, mobile user stats, Multimedia Messaging Service, Nielsen, Ofcom, Pew, Research & Markets, Sms, TNS and Trak In, United States, USA
This is the time of the year when we can do verifications of many statistics, was it true what they said back then. I have good data now on SMS, MMS, Mobile Internet users and consumers of Mobile News.
In Wake of Quattro Deal, CEO Jobs Looks to Make Mobile Ads ‘Suck’ Less
Posted: February 11, 2010 in Display advertising, Information communications technology, Location Based Services, Media & Entertainment, Mobile Advertising, Mobile Applications, Mobile InternetTags: App store, Apple, ComScore, Flipside 5, Medialets, MMA, Mobclix, Mobile ads, Quattro Wireless, Steve Jobs
Posted By, by Kunur Patel NEW YORK (AdAge.com) — With the iPhone, Apple changed the face of mobile devices. Can it do the same for mobile advertising? CEO Steve Jobs is reported to have said, “Mobile ads suck,” and in the wake of its purchase of mobile ad network Quattro, all signs point to Apple exerting its [...]
GSMA to boost mobile advertising with industry-standard mobile metrics
Posted: February 4, 2010 in Industry News, Information communications technology, Mobile Advertising, Mobile Applications, Mobile Gaming, Mobile Handsets, Mobile Industry News, Mobile Internet, Mobile Phones, Mobile Search, Mobile Technology, Technology, Telecommunications, Trade AssociationsTags: ABC Electronics, ComScore, GSMA, industry-standard mobile metrics, mobile audience engagement, UK Demographic Data
The GSMA, in partnership with ComScore, has released the first cut of what it hopes will become industry-standard metrics for mobile advertising. The metrics are based on anonymised browsing data gathered from all five UK operators’ subscriber bases. These behavioural metrics are complemented by some basic demographic data collected on an opt-in basis from a small panel of mobile users. The mobile metrics are currently confined to the UK, but there are plans to expand to other markets. The GSMA mobile metrics are a modest but much-needed first step and should be welcomed as they address one of the key factors that has slowed mobile advertising: the lack of standardised metrics for measuring audience engagement.
Operators still waiting for ad revenue
Posted: November 26, 2009 in Digital Marketing, Display advertising, Industry News, Mobile Advertising, Mobile Internet, SMS Advertising, Telecommunications, Television Advertising, Trade AssociationsTags: Airwide, Blyk, BMW, ComScore, GSM Association, mCentric, Mobile Advertising, Mobile network operators, MobileSquared, SMS Advertising, Starcom MediaVest, Telefónica, Television Advertising, WIN
Mobile operators have extensive data about their customers, so why aren’t they earning more revenue from advertising? The market seems as far away as ever, according to key participants in the business
