Posts Tagged ‘Mobile’

It has been some time since I first remember trying to sign The Guardian to the YOC media network, sometime in 2009.  From memory at the time, 4th Screen were selling around 1 million page views per month.  I have posted below the latest figures from their site**, that figure now stands at 6.2 million [...]

My Comments on the below: It is becoming harder and harder to differentiate between a smartphone and tablet.  However, there are two distinctive behaviours that will not change.  Browsing the internet ‘at home’ and ‘on the go’.  There is a certain size tablet that will mainly stay at home for the internet browsing as described [...]

Posted By } Olga Kharif Like many users of mobile devices, Arvind Jain is annoyed by how long it takes Web pages to load over cellular connections. The Google Inc. (GOOG) (GOOG) engineering director is continually monitoring Internet-access rates — from hotels, offices and airport lounges around the world — looking for ways to speed things up. Jain’s [...]

Hello everybody, We are looking for several permanent developers with the desire and skill to build our new mobile venture. If you fulfil a significant portion of the desired skills and experiences we’d like to hear from you. Knowledge and understanding of the web and mobile market is a must have.  If this sounds of [...]

Mobile ad agency YOC has bowed its YOC Ad Plus rich media ad format for mobile phones and has signed up its first client in the shape of Wilkinson Sword. When a user clicks on a YOC Ad Plus banner, it opens full screen and enables numerous interactive elements for the advertiser, ranging from picture [...]

UPDATE: Pizza Hut expects mobile to account for 50 percent of future mobile orders, not current orders Posted By ] Rimma Kats Buoyed by the fact that one out of two orders are via mobile, Pizza Hut is about to get more ambitious with apps. Brian Niccol, chief marketing officer at Pizza Hut, Dallas, said [...]

My Comments on the below: In addition to Greystripe, Crisp Wireless and Medialets you can include YOC Group (who I work for), 4th Screen, AdMob, Millenial and Unanimis.  All providers have high engagement driven ads around Rich Media and yes some do it better than others.  The reality is, often creatives to support ad campaigns are [...]

Posted by Tomi T Ahonen  communities-dominate I suggested 2010 would be a big year for smartphones. I suggested the market would be volatile. I suggested we’d see new players enter the already-heated race. And I suggested it would turn into a bloodbath. Well, the blood is already being spilled. Palm is the first to be killed. I [...]

Posted By, Ethan Lyon | Mar 26, 2010 What made Google a multi-billion dollar company today will help the search giant pioneer the next revolution in mobile advertising: hyper-relevancy. Google AdWords enabled advertisers to target users with unprecedented precision. Google’s acquisition of mobile advertising platform, AdMob, signals the next evolution in advertising. Google will deliver [...]