Posts Tagged ‘Mobile’

Mobile ad agency YOC has bowed its YOC Ad Plus rich media ad format for mobile phones and has signed up its first client in the shape of Wilkinson Sword. When a user clicks on a YOC Ad Plus banner, it opens full screen and enables numerous interactive elements for the advertiser, ranging from picture [...]

UPDATE: Pizza Hut expects mobile to account for 50 percent of future mobile orders, not current orders Posted By ] Rimma Kats Buoyed by the fact that one out of two orders are via mobile, Pizza Hut is about to get more ambitious with apps. Brian Niccol, chief marketing officer at Pizza Hut, Dallas, said [...]

My Comments on the below: In addition to Greystripe, Crisp Wireless and Medialets you can include YOC Group (who I work for), 4th Screen, AdMob, Millenial and Unanimis.  All providers have high engagement driven ads around Rich Media and yes some do it better than others.  The reality is, often creatives to support ad campaigns are [...]

Posted by Tomi T Ahonen  communities-dominate I suggested 2010 would be a big year for smartphones. I suggested the market would be volatile. I suggested we’d see new players enter the already-heated race. And I suggested it would turn into a bloodbath. Well, the blood is already being spilled. Palm is the first to be killed. I [...]

Posted By, Ethan Lyon | Mar 26, 2010 What made Google a multi-billion dollar company today will help the search giant pioneer the next revolution in mobile advertising: hyper-relevancy. Google AdWords enabled advertisers to target users with unprecedented precision. Google’s acquisition of mobile advertising platform, AdMob, signals the next evolution in advertising. Google will deliver [...]

The process of getting an application approved through the iPhone App Review team and into the App Store can be a mysterious one for application developers. Many complain the app review process takes too long, the rules for acceptance are vague, and the reasons for rejection are too subjective. Apple does produce guidelines for submissions, which highlight best practices, tips, and rules to help developers successfully navigate the review process.

The Android platform has grown exponentially since mid-2009, but December’s stats show a particular factor that might help catapult the platform to greater heights of user adoption.

So what did you get for Christmas? If, like me, you’re an O2 customer, then you will have received lots of text messages pimping out its ’12 Days of Christmas’ iTunes-related marketing campaign.

Unfortunately, you’ll have received these messages whether you wanted them or not.

Mobile just might be the salvation to publisher’s online woes, argues Christain Louca, Managing Director of YOC Group.