Christian Louca
Mobile ad agency YOC has bowed its YOC Ad Plus rich media ad format for mobile phones and has signed up its first client in the shape of Wilkinson Sword. When a user clicks on a YOC Ad Plus banner, it opens full screen and enables numerous interactive elements for the advertiser, ranging from picture [...]
Posts Tagged ‘Mobile’
Pizza Hut exec claims mobile accounts for 50 percent of orders | Mobile Commerce Daily
Posted: August 18, 2010 in Customer Relationship Marketing, E-Commerce, Industry News, Information communications technology, M-Commerce, Mobile Applications, Mobile Industry News, Mobile Internet, Multichannel MarketingTags: Android, Applications, Brian Niccol, ipad, Mobile, mobile commerce, Pizza Hut, Trade Associations
UPDATE: Pizza Hut expects mobile to account for 50 percent of future mobile orders, not current orders Posted By ] Rimma Kats Buoyed by the fact that one out of two orders are via mobile, Pizza Hut is about to get more ambitious with apps. Brian Niccol, chief marketing officer at Pizza Hut, Dallas, said [...]
Smartphones Bloodbath after Q1: Full Review of each brand and player
Posted: May 21, 2010 in Industry News, Information communications technology, Mobile Handsets, Mobile Industry News, Mobile Technology, Smartphones, Technology, Telecommunications, UncategorizedTags: 7th Mass Media, Convergence, Darwin, iphone, Mobile, Networks, Statistics, Strategy, Trends
Posted by Tomi T Ahonen communities-dominate I suggested 2010 would be a big year for smartphones. I suggested the market would be volatile. I suggested we’d see new players enter the already-heated race. And I suggested it would turn into a bloodbath. Well, the blood is already being spilled. Palm is the first to be killed. I [...]
Google: the Future of Mobile Advertising?
Posted: March 28, 2010 in Digital Marketing, Display advertising, Industry News, Information communications technology, Internet, Location Based Services, Mobile Advertising, Mobile Applications, Mobile Search, Trade AssociationsTags: Admob, Advertising, Advertising Age, AdWords, Android, Brand, Google, Growth, Mashable, Mobile, Search Engine Watch
Posted By, Ethan Lyon | Mar 26, 2010 What made Google a multi-billion dollar company today will help the search giant pioneer the next revolution in mobile advertising: hyper-relevancy. Google AdWords enabled advertisers to target users with unprecedented precision. Google’s acquisition of mobile advertising platform, AdMob, signals the next evolution in advertising. Google will deliver [...]
Location-Based Advertising Dead on the iPhone?
Posted: February 6, 2010 in Information communications technology, Mobile Advertising, Mobile Applications, Mobile Handsets, Mobile Internet, Smartphones, Technology, Trade AssociationsTags: Advertising, App store, Apple, Apple iPhone App Review, Apps, iphone, iPhone Core Location Framework, LBS, Location Based Services, Mobile, MRM Seattle, Quattro Wireless
The process of getting an application approved through the iPhone App Review team and into the App Store can be a mysterious one for application developers. Many complain the app review process takes too long, the rules for acceptance are vague, and the reasons for rejection are too subjective. Apple does produce guidelines for submissions, which highlight best practices, tips, and rules to help developers successfully navigate the review process.
Droid’s December Boom: AdMob Metrics Show Android Platform’s Growth
Posted: January 5, 2010 in Industry News, Information communications technology, Mobile Advertising, Mobile Internet, Mobile Phones, TelecommunicationsTags: Admob, Android, Blackberry, Droid, Mobile, Mobile ads, Samsung, Sony Ericsson
The Android platform has grown exponentially since mid-2009, but December’s stats show a particular factor that might help catapult the platform to greater heights of user adoption.
O2’s major mobile marketing spamfail
Posted: January 4, 2010 in Customer Relationship Marketing, Digital Marketing, Mobile Advertising, Mobile Internet, SMS Advertising, Telecommunications, Trade AssociationsTags: 12 Days of Christmas’ iTunes, Mobile, O2, Opt-out, Sms, spamfail
So what did you get for Christmas? If, like me, you’re an O2 customer, then you will have received lots of text messages pimping out its ’12 Days of Christmas’ iTunes-related marketing campaign.
Unfortunately, you’ll have received these messages whether you wanted them or not.
Guest comment: From print to mobile – the publishing evolution
Posted: December 4, 2009 in Digital Marketing, Display advertising, Industry News, Internet, Mobile Advertising, Mobile Applications, Mobile Internet, Mobile Search, Publishing Industry, Telecommunications, Trade AssociationsTags: 3G Networks, Analysis, Haymarket, IDG Communications, Media, Mercedes, Mobile, News Corp, Pistonheads, Publishing, The Independent, The Sun, The Telegraph, The Times, YOC Group
Mobile just might be the salvation to publisher’s online woes, argues Christain Louca, Managing Director of YOC Group.
