Christian Louca
Posted By ] By Douglas MacMillan Advertising on mobile devices in China will more than double to $1.16 billion in the next three years, growing faster than the U.S. market, according to a report by EMarketer Inc. Mobile advertising in China will grow 158 percent by 2014, EMarketer predicted in a report to be published today. In the U.S., [...]
Posts Tagged ‘Quattro Wireless’
China’s Mobile Ads Will Double to $1.16 Billion in 2014, EMarketer Says
Posted: April 20, 2011 in Digital Display Advertising, Digital Trends, Display advertising, Industry News, Mobile Advertising, Mobile Industry News, Mobile InternetTags: Apple, Brazil, China, Google, Mobile Advertising, Mobile Advertising growth trends, Mobile device, mobile trends, mobile web, Noah Elkin, Quattro Wireless
0
Google and AdMob Ready to Take on Apple iAd
Posted: June 1, 2010 in Display advertising, Industry News, Information communications technology, Media & Entertainment, Mobile Advertising, Mobile Applications, Mobile Gaming, Mobile Industry News, Mobile InternetTags: Admob, Apple, Google, Quattro Wireless
Posted By Tony Bradley, PC World After intense scrutiny to ensure the acquisition won’t make Google a de facto monopoly in mobile advertising, Google’s purchase of AdMob got the regulatory green light and was finalized this past week. The upcoming launch of Apple iAds played a fundamental role in helping Google clear the antitrust hurdle, and now [...]
Steve Jobs To Ad Industry: Leave The Premium Inventory To Us
Posted: May 12, 2010 in Industry News, Information communications technology, Media & Entertainment, Mobile Advertising, Mobile Applications, Mobile Handsets, Mobile Industry News, Mobile Internet, Mobile Phones, Mobile Technology, Smartphones, Technology, UncategorizedTags: Admob, Adobe, Apple, Apple Terms and Conditions, Flash, Google, HTML 5, IAB, ipad, iPod, iTouch, Quattro Wireless, Steve Jobs
Simeon Simeonov is co-founder and CTO of Better Advertising, a provider of online advertising compliance and assurance solutions. Sim is also founder of FastIgnite. Previously, he was a VC at Polaris Venture Partners and chief architect at Allaire/Macromedia (now Adobe). Sim blogs atblog.simeonov.com, tweets as @simeons. “Notwithstanding anything else in this agreement, device data may not be provided or [...]
Apple/Quattro iPhone Ad Feature
Posted: May 7, 2010 in Display advertising, Industry News, Information communications technology, Media & Entertainment, Mobile Advertising, Mobile Applications, Mobile Handsets, Mobile Industry News, UncategorizedTags: advertisers, Analysis, Apple, Data, iAD, iphone, Mobile ads, Quattro Wireless
Apple/Quattro iPhone Ad Feature ‘Cannot Be Duplicated’ by Competition Posted using ShareThis An e-mail pitch sent by Quattro Wireless, the mobile advertising company acquired by Apple earlier this year as part of its “iAd” push into mobile advertising on its iPhone OS devices, reportedly promotes features that “cannot be duplicated by any of [Apple's] competitors.” That’s [...]
Christian Louca, YOC UK MD – comment on Apple iAd platform:
Posted: April 9, 2010 in Industry News, Mobile Advertising, Mobile Applications, Mobile Internet, Mobile Search, TelecommunicationsTags: Apple, iAd platform, iphone, Quattro Wireless, Steve Jobs, YOC
As predicted by many following the acquisition of Quattro Wireless by Apple earlier this year, last night the industry found out about Apple’s plans to ‘revolutionise’ the mobile advertising industry. Surprisingly it seems that Mr Jobs was unaware that expandable in-app advertising, where the user does not leave the app in order to interact with [...]
In Wake of Quattro Deal, CEO Jobs Looks to Make Mobile Ads ‘Suck’ Less
Posted: February 11, 2010 in Display advertising, Information communications technology, Location Based Services, Media & Entertainment, Mobile Advertising, Mobile Applications, Mobile InternetTags: App store, Apple, ComScore, Flipside 5, Medialets, MMA, Mobclix, Mobile ads, Quattro Wireless, Steve Jobs
Posted By, by Kunur Patel NEW YORK (AdAge.com) — With the iPhone, Apple changed the face of mobile devices. Can it do the same for mobile advertising? CEO Steve Jobs is reported to have said, “Mobile ads suck,” and in the wake of its purchase of mobile ad network Quattro, all signs point to Apple exerting its [...]
Location-Based Advertising Dead on the iPhone?
Posted: February 6, 2010 in Information communications technology, Mobile Advertising, Mobile Applications, Mobile Handsets, Mobile Internet, Smartphones, Technology, Trade AssociationsTags: Advertising, App store, Apple, Apple iPhone App Review, Apps, iphone, iPhone Core Location Framework, LBS, Location Based Services, Mobile, MRM Seattle, Quattro Wireless
The process of getting an application approved through the iPhone App Review team and into the App Store can be a mysterious one for application developers. Many complain the app review process takes too long, the rules for acceptance are vague, and the reasons for rejection are too subjective. Apple does produce guidelines for submissions, which highlight best practices, tips, and rules to help developers successfully navigate the review process.
