Christian Louca
Digital Strategy Supplement – 24 June 2010 Marketing Week marketplace – mobile Everyone owns a mobile, and the devices are getting smarter. From SMS to apps, there is an array of options for marketers, as long as they remember to keep it relevant. By Nicola Smith. In 2000, Railtrack became one of the first UK [...]
Posts Tagged ‘T-Mobile’
What the Orange T-Mobile merger means for mobile marketers
Posted: March 3, 2010 in Industry News, Information communications technology, M-Commerce, Media & Entertainment, Mobile Applications, Mobile Internet, Mobile Technology, Retail, Telecommunications, Trade AssociationsTags: 3G, M-Commerce, Mobile Data, Mobile World Congress, Orange, Orange T-Mobile Merger, T-Mobile
By Christian Louca, Managing Director of YOC. Usually, the merger of two major companies in any influential market is seen as a threat to consumer choice. The conventional wisdom is that less competition means reduced pressure on prices, which translates to fewer pennies in your pocket. But when it comes to the merger of Orange [...]
IAB RESEARCH HIGHLIGHTS THE POSITIVE COMBINED EFFECTS OF MOBILE AND ONLINE ADVERTISING
Posted: February 10, 2010 in Customer Relationship Marketing, Display advertising, Financial Services, Industry News, Information communications technology, Mobile Advertising, Mobile Industry News, Mobile Internet, Online, Online Advertising, Trade AssociationsTags: 3G Hutchinson, Effectiveness Study, IAB Research, Mobext, MPG Media Contacts, MSN, Nationwide Building Society, O2, Orange, Sky, T-Mobile, Vodafone
IAB press release Advertising effectiveness study identifies targeting, user experience and brand-building as three key trends for mobile marketers in 2010 New research from the Internet Advertising Bureau – the trade association for digital marketing – has revealed that using mobile and online advertising in combination can significantly increase brand awareness and purchase consideration. The [...]
Three hints cut price mobile internet charges abroad (Thank God, please operators make this happen: after my £240 email data charge for two days)
Posted: February 3, 2010 in Industry News, Information communications technology, Internet, Media & Entertainment, Mobile Advertising, Mobile Handsets, Mobile Industry News, Mobile Internet, Mobile Phones, Technology, Telecommunications, Trade AssociationsTags: 3G Hutchinson, Kevin Russell, Mobile Data Charges, Mobile Internet Data Charges, Mobile News, Mobile Phones, Orange, T-Mobile, Vodafone
My Comments on the below: The operators have all been too slow to do this. The cash cow of mobile internet international roaming data charges needs to stop. Just recently after my visit to a Christmas office party in Germany, it led to me being hit with a massive £240 data charge on top of [...]
Google’s not so secret weapon in selling the Nexus One: Search dominance
Posted: January 8, 2010 in Information communications technology, Mobile Advertising, Mobile Handsets, Mobile Phones, Mobile Search, Mobile Technology, Online Advertising, Search, Search Marketing, Technology, TelecommunicationsTags: AdSense, Bing, Google, Nexus One, paid search, Search, Smartphone, T-Mobile, Yahoo
When it comes to selling smartphones, it pays to be the king of search. Google jumped directly into the smartphone seas this week with the launch of the Nexus One. One of the first things the search giant did (besides open an online store to sell the phone) was put a big ad for the phone on its homepage.
