Posts Tagged ‘Trade Associations’

Mobile ad agency YOC has bowed its YOC Ad Plus rich media ad format for mobile phones and has signed up its first client in the shape of Wilkinson Sword. When a user clicks on a YOC Ad Plus banner, it opens full screen and enables numerous interactive elements for the advertiser, ranging from picture [...]

UPDATE: Pizza Hut expects mobile to account for 50 percent of future mobile orders, not current orders Posted By ] Rimma Kats Buoyed by the fact that one out of two orders are via mobile, Pizza Hut is about to get more ambitious with apps. Brian Niccol, chief marketing officer at Pizza Hut, Dallas, said [...]

After years and years of premature predictions of varying kinds about the mobile market, it’s clear that mobile is starting to realize the potential just about everyone knew it had. From the billions of mobile subscribers around the world to the more than one billion apps that have been downloaded via Apple’s App Store, mobile is legitimately big.

What are the most common mistakes made when marketing to mobile users? Digital communications agency I-level has compiled data on mobile marketing, looking specifically at tactics that are both welcomed and rejected by end-users. These have been categorised into a list of ‘Seven Deadly Sins’ of mobile marketing. Mobile platforms are no different from traditional channels. [...]

A lot of coverage has been given to mobile phones recently, especially with Google’s Nexus One looming, the ongoing battle of platforms and the continuing onslaught of the iPhone.

* Small players seen as targets in coming two years

* YOC, Admarvel, Velti could be snatched up -analysts

There’s been a lot of speculation as to what plans Google has for AdMob, and why it spent such a large chunk of change to acquire it. While it’s obviously interested in it’s broad mobile reach in terms of advertising, Google likely had its eye on something else only AdMob has- all that iPhone user-data.

Consumers expect their mobile Internet experience to be every bit as easy and accessible as it is on their PCs, but this isn’t necessarily the case according to new research from Xiam Technologies.

Google’s wake-up call: We don’t have SMS advertising capability.

Below is a good analysis I came across on Gerson Lehrman Group website.  It was taken from an article published in the Guardian on the 9th November. My opinion on this: I do not entirely agree that focusing on the growth of the mobile web is wrong but I certainly do agree that just focusing on the [...]