Christian Louca
Mobile ad agency YOC has bowed its YOC Ad Plus rich media ad format for mobile phones and has signed up its first client in the shape of Wilkinson Sword. When a user clicks on a YOC Ad Plus banner, it opens full screen and enables numerous interactive elements for the advertiser, ranging from picture [...]
Posts Tagged ‘Trade Associations’
Pizza Hut exec claims mobile accounts for 50 percent of orders | Mobile Commerce Daily
Posted: August 18, 2010 in Customer Relationship Marketing, E-Commerce, Industry News, Information communications technology, M-Commerce, Mobile Applications, Mobile Industry News, Mobile Internet, Multichannel MarketingTags: Android, Applications, Brian Niccol, ipad, Mobile, mobile commerce, Pizza Hut, Trade Associations
UPDATE: Pizza Hut expects mobile to account for 50 percent of future mobile orders, not current orders Posted By ] Rimma Kats Buoyed by the fact that one out of two orders are via mobile, Pizza Hut is about to get more ambitious with apps. Brian Niccol, chief marketing officer at Pizza Hut, Dallas, said [...]
Mobile commerce to grow to $119bn by 2015: report
Posted: February 18, 2010 in Digital Marketing, E-Commerce, Information communications technology, Internet, M-Commerce, Mobile Applications, Mobile Industry News, Mobile Internet, Mobile Technology, Online, Retail, Smartphones, Technology, Trade Associations, UncategorizedTags: ABI Research, M-Commerce, mobile commerce, mobile websites, research statistics, Retail, smart phones, Trade Associations
After years and years of premature predictions of varying kinds about the mobile market, it’s clear that mobile is starting to realize the potential just about everyone knew it had. From the billions of mobile subscribers around the world to the more than one billion apps that have been downloaded via Apple’s App Store, mobile is legitimately big.
The Seven Deadly Sins of mobile marketing
Posted: February 13, 2010 in Digital Marketing, Information communications technology, Media & Entertainment, Mobile Advertising, Mobile Applications, Mobile Industry News, Mobile Internet, Mobile Technology, Telecommunications, Trade AssociationsTags: Digital Marketing, Digital media sins, I-level, Oliver Newton, Research, Trade Associations
What are the most common mistakes made when marketing to mobile users? Digital communications agency I-level has compiled data on mobile marketing, looking specifically at tactics that are both welcomed and rejected by end-users. These have been categorised into a list of ‘Seven Deadly Sins’ of mobile marketing. Mobile platforms are no different from traditional channels. [...]
Q&A: Cisco’s Zoe Sands talks about mobile marketing
Posted: January 5, 2010 in Customer Relationship Marketing, Digital Marketing, Display advertising, Information communications technology, Media & Entertainment, Mobile Advertising, Mobile Applications, Mobile Gaming, Mobile Internet, Mobile Phones, Mobile Search, Publishing Industry, Search Marketing, SMS Advertising, Technology, Telecommunications, Trade AssociationsTags: Android, Apple, Apps, Cisco, Google, iphone, Mobile Applications, Trade Associations, WAP, Zoe Sands
A lot of coverage has been given to mobile phones recently, especially with Google’s Nexus One looming, the ongoing battle of platforms and the continuing onslaught of the iPhone.
DEALTALK-Google’s AdMob takeover to spark mobile ad M&A wave
Posted: December 4, 2009 in Industry News, Information communications technology, Mobile Advertising, Mobile Internet, Television Advertising, Trade Associations, YOC newsTags: Admob, Enpocket, Google, Mergers & Acquisitions, Mobile Advertising, Nokia, Oppenheim Research, Reuters Global Media Summit, STOCKS, Trade Associations, Velti, Venture Capital, WPP, YOC, YOC Group
* Small players seen as targets in coming two years
* YOC, Admarvel, Velti could be snatched up -analysts
8 out of 10 mobile Internet users frustrated by search
Posted: November 24, 2009 in Digital Marketing, Industry News, Mobile Advertising, Mobile Internet, Mobile Search, Search Marketing, Trade AssociationsTags: Gomez, Mobile content search, Mobile Internet, Mobile Internet Survey, Mobile Search, mobile user experience, Mobile website, Trade Associations, Xiam Technologies
Consumers expect their mobile Internet experience to be every bit as easy and accessible as it is on their PCs, but this isn’t necessarily the case according to new research from Xiam Technologies.
Google’s wake-up call: We don’t have SMS advertising capability
Posted: November 23, 2009 in Digital Marketing, Industry News, Mobile Advertising, Mobile Applications, Mobile Internet, Trade AssociationsTags: Admob, Africa, Americas, Asia Pacific, Content & Applications, Europe, Google, Middle East, Mobile Advertising, Opinion, SMS Advertising, Trade Associations
Google’s wake-up call: We don’t have SMS advertising capability.
