Posts Tagged ‘Twitter’

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Posted By: ComScore

Spotlight on France Reveals Seasonal Growth in Tax, Car Rental, and Flowers Web Properties

London, UK, July 6, 2011 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of Internet usage in Europe, showing 366.9 million unique visitors went online in May 2011 for an average of 24.2 hours per person. This study draws its data from comScore’s research panel, which measures Internet usage in 49 European markets aggregated under the European region and provides individual reporting on 18 markets. Among the reportable markets, the Netherlands, United Kingdom, and Turkey showed the highest average engagement with users from these markets spending an average of more than 30 hours online in the past month.

Overview of European Internet Usage by Country Ranked by Total Unique Visitors (000)
May 2011
Total Europe Audience, Age 15+, Home and Work Locations
Source: comScore Media Metrix
Location Total Unique Visitors (000) Average Hours per Visitor Average Pages per Visitor
World-Wide 1,373,976 23.9 2,161
Europe 366,862 26.8 2,752
Germany 49,993 24.1 2,638
Russian Federation 48,294 24.0 2,618
France 42,335 27.8 2,682
United Kingdom 36,660 33.9 3,079
Italy 23,210 18.3 1,762
Turkey 22,900 31.8 3,448
Spain 21,450 26.8 2,449
Poland 18,193 26.9 3,061
Netherlands 11,963 35.2 3,467
Sweden 6,161 25.0 2,423
Belgium 5,944 20.5 2,085
Austria 4,676 14.1 1,485
Switzerland 4,666 19.6 1,923
Portugal 4,146 21.5 2,034
Denmark 3,649 21.7 2,256
Finland 3,349 26.0 2,396
Norway 3,227 26.5 2,156
Ireland 2,079 21.5 1,953

Top Web Properties in Europe
Google Sites ranked as the top European web property in May with 333.4 million unique visitors (up 9 percent from a year ago), reaching 90.9 percent of the total European Internet audience. Microsoft Sites continued to rank second with 270.9 million visitors (73.8 percent reach), followed by Facebook.com in third place with 240.0 million visitors (65.4 percent reach). Among the top properties for May, the biggest gains versus April came from The Mozilla Organization (up 52 percent), WordPress (up 13 percent), and VKontakte (up 12 percent).

Europeans continued to spend significant time on social networking sites, with Russian social network VKontakte exhibiting the highest average engagement among the top 30 properties at 496.7 minutes (8.3 hours) on the site. Facebook.com overtook Russian web property Mail.ru Group in May with an average of 326.0 minutes (5.4 hours) spent by visitors on the property, up 15 percent from the prior month. Mail.ru Group visitors spent an average of 315.1 minutes (5.3 hours), up 7 percent. Facebook.com also continued to account for the highest number of page views at 139.8 billion in May (up 21 percent), representing 12.8 percent of all pages viewed in Europe during the month.

Top 30 Properties in Europe by Total Unique Visitors (000)
May 2011
Total Europe Audience, Age 15+, Home and Work Locations
Source: comScore Media Metrix
Properties Total Unique Visitors (000) Total Pages Viewed (MM) Average Minutes per Visitor
Total Internet : Total Audience 366,862 1,009,540 1,605.2
Google Sites 333,436 99,147 188.6
Microsoft Sites 270,859 27,218 193.0
Facebook.com 240,010 139,769 326.0
Wikimedia Foundation Sites 161,311 2,449 13.0
Yahoo! Sites 141,054 9,682 73.9
eBay 107,689 14,324 59.5
Amazon Sites 91,475 2,658 15.9
The Mozilla Organization 78,079 493 7.3
VEVO 77,670 774 11.8
Apple Inc. 69,872 514 4.8
Mail.ru Group 69,005 31,990 315.1
AOL, Inc. 64,278 1,664 28.5
Glam Media 63,892 937 11.5
Viacom Digital 56,952 537 10.4
Ask Network 56,945 526 4.1
Yandex Sites 55,720 7,817 64.7
Dailymotion.com 53,936 755 14.3
WordPress 52,269 430 5.3
VKontakte 52,123 38,151 496.7
CBS Interactive 51,950 538 8.9
Adobe Sites 48,473 229 3.3
Axel Springer AG 48,162 1,851 17.3
Orange Sites 41,138 4,609 62.0
NetShelter Technology Media 40,712 407 6.1
Deutsche Telekom 40,290 2,501 34.1
Technorati Media 39,621 206 3.1
Twitter.com 36,877 656 14.6
BBC Sites 34,962 1,440 34.0
Schibsted (Anuntis-Infojobs-20minutos) 34,259 5,068 77.2
Skype 33,817 139 51.0

Spotlight: Travel, Taxes, and Flowers Draw Visitation in France
In May 2011, a total of 47.4 million users in France (age 6+) went online, up 3 percent from the previous year. Users in France stayed an average of 1,571.8 minutes or 26.2 hours online in May, 2 hours more than the European average for the month and up 12 percent from May 2010. Google Sites ranked as the most visited property with 44.5 million unique visitors, followed by Microsoft Sites (40.8 million visitors), and Facebook.com (32.5 million visitors). Luxury retailer Groupe PPR, which attracted 18.2 million visitors, was the fastest gaining property with a 17-percent increase from a year ago.

Top Properties in France
Ranked by Total Unique Visitors (000)
May 2011
Total France, Age 6+, Home and Work Locations
Source: comScore Media Metrix
Properties Total Unique Visitors (000) % Reach Average Minutes per Visitor
Total Internet : Total Audience 47,374 100.0% 1,571.8
Google Sites 44,530 94.0% 175.9
Microsoft Sites 40,823 86.2% 245.9
Facebook.com 32,480 68.6% 308.8
Orange Sites 23,310 49.2% 99.8
Yahoo! Sites 22,070 46.6% 60.6
CCM-Benchmark 20,844 44.0% 10.5
Wikimedia Foundation Sites 20,656 43.6% 14.2
Iliad – Free.fr Sites 20,520 43.3% 22.0
Groupe Pages Jaunes 19,889 42.0% 13.9
Groupe PPR 18,181 38.4% 12.2

As there were a string of bank holidays in France in May, the fastest growing web category was Car Rental (up 69 percent from the previous month), driven by the growth in monthly visitation to Paris-based European rental car company property Europcar, Hertz.fr, and Priceline subsidiary eLocationdeVoitures.fr. In preparation for an annual income tax filing deadline at the end of May, properties in the Taxes category also saw an increase in visitation of 50 percent. Finally, as Mother’s Day approached for France, properties purveying flowers, presents, and e-cards in the Flowers/Gifts/Greetings category saw an increase of 43 percent.

Fastest Growing Categories in France*
Ranked by Percent Change in Total Unique Visitors (000) from April 2011
May 2011
Total France, Age 6+, Home and Work Locations
Source: comScore Media Metrix
Categories Total Unique Visitors (000) % Reach % Growth from April 2011
Total Internet : Total Audience 47,374 100.0% 0.1%
Car Rental 2,620 5.5% 68.8%
Taxes 633 1.3% 49.6%
Flowers/Gifts/Greetings 5,540 11.7% 43.2%
Humor 7,395 15.6% 38.4%
Health Care 2,426 5.1% 38.0%
Beauty/Fashion/Style 13,480 28.5% 36.6%
Lotto/Sweepstakes 8,498 17.9% 34.3%
Government 19,081 40.3% 33.2%
Information 6,545 13.8% 29.8%
Airlines 7,529 15.9% 28.7%

*Excludes Platform and ISP categories.

About comScore 
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Berit Block
comScore, Inc.
+ 44 (0) 203-111-1758
worldpress@comscore.com

Posted By ] Juli

As you probably know, the details of iOS 5 were released today at the Wordlwide Developer’s conference, and while we’re covering all of the new features that are coming, we wanted to give you a more in depth look at Mail and Safari, both of which are getting exciting new changes.

iOS 5 won’t be released until the fall, but we’ve got a lot to look forward to. Safari is already a very popular web browser, and 2/3rds of all mobile web browsing is done with Safari. It’s always lacked some necessary features, and I’m pleased to say that iOS 5 changes all of that.

Currently, we can’t open tabs, which is possibly the most frustrating thing about using Safari on a mobile device. In iOS 5, tabbed browsing is fully supported and lightning fast. When fall rolls around, you’ll be able to browse the Internet on your iPad, iPhone, or iPod Touch in the same way you browse on a PC or Mac.

Safari Reader is another new browser function that will make reading news articles more enjoyable. It strips out all distractions and excess content, presenting only the text of a web page. It even combines multiple page stories into one flowing piece. This feature will be accessible from a new button in the address bar.

A built in Reading List will allow you to mark pages that you want to read later, much like bookmarking. Your Reading List can sync across multiple devices, so you’ll always know just what you wanted to read, regardless of which device you’re using. Full story and website content can be emailed to anyone (instead of just sending a link), and Twitter integration is included.

Mail, like Safari, is one of iOS’s most used applications. In iOS 5 Mail will be receiving some significant changes, making it more user friendly. There is a new ergonomic split keyboard option, which can be accessed by dragging the keyboard up. This keyboard is smaller, and perfect for typing with your thumbs. Bringing up your Mail inbox in portrait mode is simple – it just takes a single swipe.

There is a new system-wide dictionary that functions like the one in iBooks. In Mail, if you don’t know a word, you can tap it and get a dictionary definition. Searching has been changed and enhanced, allowing you to search through entire messages as well as subject titles. I wasn’t aware that search wasn’t already doing this, but thinking about it, I haven’t always gotten great search results, so this should beef up searching quite a bit.

Messages can be flagged and marked unread, email addresses can be dragged from one field to another (such as to, cc, bcc, etc.) controlled indentation is supported, and most importantly, rich-text formatting has been added so that you can now use functions like bold, underline, and italics to emphasize your messages. Good news for exchange customers: S/MIME has been implemented, and a lock will appear when you’re sending an encrypted message.

These updates of Mail and Safari include some must have features that I have been sorely missing on my iDevices. In fact, a lot of these are things that should have been added years ago, and I’m certainly excited to welcome iOS 5. Are you happy with the feature set being added with iOS 5? Did Apple leave out anything you were expecting?

Via: http://www.padgadget.com/2011/06/06/an-in-depth-look-at-safari-and-mail-in-ios-5/

As the global economy struggles to correct itself, and social-media marketing becomes a strategic imperative, small businesses will have exciting opportunities to expand in new directions this year.

The need for trust, value and brand transparency, among other trends from last year, are just as important today. But the current shift to geotargeting, mobile marketing and online reputation management require that small businesses modify their plans to surpass competitors.

Here are 10 marketing trends that small businesses should incorporate now to be positioned for success from the start.

  1. Building reliable brand advocates. The idea that you need tens of thousands of Twitter followers, blog subscribers, LinkedIn connections and Facebook friends to build your business via social media is dead. Quality connections with those who are loyal to the business and the brand are far more helpful to spread your message than large groups of connections who disappear after the first interaction.
  2. Excelling in one area rather than being all things to all people. This will be a year for small businesses to focus on their unique niches and position themselves as the definitive source for information, products and services related to the specific places in the markets where they operate.
  3. Creating quality content as a viable marketing tool. Social media marketing and content marketing go hand-in-hand, and this is the year businesses will create useful content that adds value to the online conversation and to people’s lives. The Web is a cluttered place. Amazing content is essential to break through the noise.
  4. Moving more marketing dollars to social media. Statistics show that large and small companies are shifting budget dollars to social media and other digital marketing initiatives and away from print and radio advertising. Consumers spend more time online than ever and to reach them and stay competitive, small businesses need to have a presence on the social Web.
  5. Tracking brand reputations on the social Web in greater detail.Social media has given consumers a large platform to voice their opinions, and small-business owners are realizing the importance of actively monitoring their reputation on the Web. With dashboards and social media aggregators like Hootsuite and Spredfast, it’s easier than ever for small businesses to develop, nurture and track their stature online .
  6. Increase in branded online experiences to meet diverse consumer needs. Simply having a Twitter account or Facebook page isn’t enough this year. Small businesses must surround consumers with branded online destinations such as a blog, LinkedIn profileYouTube channel, Flickrprofile and so on. Consumers can then pick and choose how they want to interact with your brand. Of course, quality trumps quantity, so extending a brand across the social Web must be done strategically to maximize opportunities without compromising content and communications.
  7. Pursuing mobile marketing. There is absolutely no doubt this is the year of mobile marketing. While still in its infancy, it is the marketing imperative of the future. With mobile advertising, branded mobile apps and mobile marketing apps like Foursquare, consumers will expect businesses to have a mobile presence in 2011.
  8. Geotargeting and localized marketing will become a top priority.Local discount websites like Groupon and local review sites like Yelp make it easy for consumers to find deals and reviews about businesses in their neighborhoods and beyond. Creating targeted, local marketing campaigns using these popular tools will become the norm this year.
  9. Accepting that silo marketing is ineffective. Offline, online and mobile marketing initiatives create an opportunity to lead consumers from one message to another by integrating those strategies. You can drive a significantly higher return on investment by cross-promoting branded online destinations, discounts, contests and events.
  10. Co-marketing to boost returns and lower marketing costs. The economy is still struggling, which means small businesses can benefit from economies of scale by partnering with complementary businesses todevelop co-marketing programs in 2011. Promotional partnerships not only lead to reduced costs but also can lead to increased exposure to new audiences.

This year, all businesses will be experimenting with a variety of online, localized and mobile marketing initiatives. Remember, even if you’re not leveraging marketing trends and opportunities, your competitors are.

Via: http://www.entrepreneur.com/article/217849

Latest addition to the YOC network extends advertising opportunities into social networking

London, UK – 10 March 2010: Full service mobile solutions provider YOC today announced that Moblica owned Snaptu, the first truly successful manifestation of cloud-based “virtual” applications has joined the YOC media network. As part of the partnership, YOC will provide brands and advertisers with advertisements across the Snaptu mobile application portal which includes Twitter, Facebook, Flickr, AccuWeather, the Guardian, ESPN Cricinfo and other major news and sports outlets. YOC will work with Snaptu across Germany, France, Spain, Italy, Austria, Belgium, Switzerland and the UK.

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Snaptu’s free, fast and intuitive suite of services runs very quickly and simply on most GPRS/3G mobile phones. Snaptu will sit alongside a number of other publishers in the YOC premium media network including 3 Favourites, Getjar, PC Advisor, Macworld, Stuff.tv, Perez Hilton, Elle UK and Digital Spy.

Simon Davies, Managing Director of Europe at Moblica said of the partnership: “YOC came highly recommended by every reference we took. We were impressed by their experience working with brands and advertisers across Europe and its track record in providing high quality inventory to its customers.  Growing at over 1million  users a month and topping the bill on most quality app stores such as BlackBerry’s AppWorld, Ovi and Play Now arena, Snaptu can offer YOC’s advertising clients not only great reach but also access to a number of specifically targeted demographic groups.”

Since its launch in July 2008, YOC’s UK media has grown significantly and now receives more than 600 million monthly page impressions and reaches over 35 million unique mobile users.

“Snaptu’s access to a number of hugely successful social networking applications, portals, news sites and content is very attractive to our brand and advertiser customers,” said Christian Louca, Managing Director of YOC UK. “Working with Snaptu, one of the most exciting applications in the market, we can help advertisers to target several million mobile users on a number of devices all across Europe.”

About YOC Group:

YOC Group is one of Europe’s leading full service providers of mobile advertising, mobile marketing and mobile internet services. YOC Group’s mobile services span an extremely broad client base across global brands, media owners, social networking businesses, mobile phone manufacturers and networks, retailers and financial service providers. YOC Group employs over 180 employees across the UK, Germany, France, Spain, Austria and Belgium. Clients include: Coca-Cola, News International, Mercedes-Benz, Nike, Kraft Foods, Walt Disney Studio Motion Pictures, Motorola, BILD, Guardian Media Group, IDG Media, Haymarket Consumer Media, and Bacardi Global Brands. 

For more information about the YOC Group, please visit http://en.group.yoc.com/

About Snaptu:

Snaptu’s flagship product, Snaptu, is one of the most popular applications on the mobile web. Growing at over 1m users a month it has users in more than 100 countries. Using groundbreaking virtual application technology, Snaptu provides a fast and elegant user experience in partnership with various media brands such as Sky, ESPN, Guardian, Teletext as well as most of the top handset vendors and operators.  Launched just over a year ago and backed by Sequoia Capital, Snaptu is headquartered in Israel, with offices in London and Silicon Valley.

For more information, please contact:

Becca Daniel or Robert Haslam

Mi liberty Ltd

P: +44 20 7751 4444

E: bdaniel@miliberty.com

E: rhaslam@miliberty.com

Posted By, Bobbie Johnson, Las Vegas, guardian.co.uk, Friday 8 January 2010 09.30 GMT

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Alan Mulally Ford

lan Mulally, president and CEO of Ford, delivers his keynote speech at the 2010 CES. Photograph: Mario Anzuoni/Reuters.

A century after it first revolutionised the car industry, Ford plans to make its vehicles more hi-tech – by letting drivers listen to internet radio, conduct web searches and even send Twitter messages straight from the dashboard.

Speaking at the Consumer Electronics Show in Las Vegas, Ford chief executive Alan Mulally unveiled the next generation of Ford’s in-car Sync entertainment system and said that it would be able to do everything they expected from a computer or mobile phone.

“We are actually now bringing the internet to the car,” he said. “We’re going to bring all the applications you can get on mobile phones today, we’ll bring in the car – absolutely hands-free, voice activated, and focused on the road – but you can get access to all your cool stuff.”

The system, called Sync MyTouch, is based around a pair of dashboard touchscreen computers that allow drivers and passengers to carry out a number of activities while they drive thanks to a wireless internet or 3G connection.

The touch or voice activated systems can be synchronised with mobile handsets like the iPhone – they can use any one of hundreds of applications specifically designed for Sync, such as built-in satellite navigation and local search.

The technology, which was developed in conjunction with Microsoft and was first unveiled in 2007, is currently only available in 12 of the company’s north American models – but Mulally said new Sync modules would be integrated into 80% of the company’s US cars within five years.

Last year it said there were plans to launch the system in European models later in 2010,

Despite concerns over safety, the company says that using Sync should be no more – as long as drivers to the same rules about using other in-car devices, such as satellite navigation systems and mobile phones.

“The whole process of interface design is also more critical in a vehicle, because the driver is dealing with so many more inputs,” said Ford vice president Derrick Kuzak. “We have to keep interfaces simple and intuitive. And they have to minimize driver distraction.”

The world’s fourth-largest car maker says it hopes that providing extras like internet connectivity can help boost its fortunes as the American auto industry struggles to cope with the effects of the recession.

Although Ford suffered substantially during the depths of the financial crisis – posting record losses of $14.6bn (£9.1bn) in 2008 – the company appears to be on the up. Unlike its Detroit rivals, General Motors and Chrysler, the company did not file for bankruptcy and $2.3bn (£1.4bn) in profit for the second quarter of 2009.

Mulally said that improving the technology inside its cars was an important part of turning around the company and making it a leader once again.

“We believe these features have a place in every Ford vehicle, not just our luxury models,” he said.

URL Link to the Guardian:

http://www.guardian.co.uk/technology/2010/jan/08/ces-2010-ford