Mobile Advertising Mobile Marketing Mobile Internet Mobile CommerceDear All,
I am now working as Managing Director for Ubiyoo Ltd, a YOC AG subsidiary. After nearly three years of growing YOC Ltd in the UK market, I am now moving on to take responsibility of ubiyoo, a global web-based self-serve advertising platform. It has been great working for YOC Ltd, and since its birth when I joined in March 2008, it has become the UK’s leading open premium network. Working with many of the UK’s leading media owners and print publishers reaching over 5 million people and generating over 250 million monthly page impressions, it is an impressive accomplishment to achieve in a short time in a very competitive market. I would like to thank the team at YOC Ltd for all their hard work and commitment to achieving the success for all our clients and partners. This was possible due to the great work ethos and a mindset that is rarely seen. May it long continue. We had the privilege to acquire the very successful Bluestar Mobile Ltd in the middle of 2009 and this great team is now fully integrated into YOC Ltd, offering services across our three main business lines of mobile advertising, mobile marketing and mobile internet.
As a company it does not get much better, with mobile the insight and vision YOC has is above most. Their ‘Passion’ for mobile is at the heart of everything.
Christian Louca
For more information on Ubiyoo Ltd, please visit http://www.ubiyoo.com
In addition to Greystripe, Crisp Wireless and Medialets you can include YOC Group (who I work for), 4th Screen, AdMob, Millenial and Unanimis. All providers have high engagement driven ads around Rich Media and yes some do it better than others. The reality is, often creatives to support ad campaigns are not up to scratch and/or buyers are choosing to run test budgets and not pay a premium for the richer experience. Running ads in apps is relatively new in comparison to display on mobile internet where the ‘in app’ or ‘out of app’ experience didn’t exist. With the boom of apps, ad-serving technology providers have had to react quickly and did so. Apple have taken what was already being achieved by existing providers and notched it up a gear; but show a lack of research in the mobile-ad-market, or is it just a PR spin to get peoples juices flowing!
When Apple CEO Steve Jobs announced the company’s new mobile-advertising platform in April, he said Apple wanted to get into the ad game in part because most mobile advertising “really sucks.” Apple, he explained, wanted to make ads more interesting.
But even before Apple entered the market with iAd, which launched Thursday, a few start-ups had been doing what Apple said it would be doing — mobile advertising that went beyond the standard banner ad. Many of the companies doing this type of work said they welcome Apple’s efforts — but they emphasize that Mr. Jobs criticized mostmobile advertising, not all.
“The advertising we do does not suck. We’re not static banners,” said Dane Holewinski, director of marketing for Greystripe, an independent ad network that emphasizes “rich media” ads. “If you look at what iAd is … it’s similar. [Mr. Jobs] couldn’t have thought that all mobile advertising sucks.”
Greystripe and other interactive-mobile-ad companies such as Crisp Wireless and Medialetsapplauded Apple and said the attention iAd is bringing to the industry has helped their companies.
“Here you have the two dominant platforms in mobile [Apple and Google] making considerable investments and … making the case for mobile, telling [advertisers], ‘You can now engage users, and it’s genuinely a compelling advertising opportunity,’” said Eric Litman, CEO of Medialets.
That’s not to say that the independent companies aren’t keen to talk about what they see as advantages they offer over Apple. For one thing, they aren’t tied down to one particular type of phone; they all offer rich-media ads on Android devices as well as iPhones and iPads.
There was a lot of concern that Apple’s new developer rules would exclude these ad companies from the iPhone, but Apple has said it would not block “independent” firms and in fact hasn’t blocked anyone so far, the Journal’s Yukari Kane and Amir Efrati reported Friday.
And there are a few other questions, outlined by AdvertisingAge’s Kathryn Koegel in her Maycolumn, that could mean smaller firms will survive or even thrive despite the presence of Apple.
For one, Apple has created some tension with ad agencies by handling the creative development of the ads, the Journal’s Emily Steel reported in April. The start-ups all emphasized that although they might advise on the creative process, their purpose is to serve the ads or help people with technical development.
And major media companies that already have teams selling ad space might not want Apple to take over all of the sales of ads for their apps, said Crisp CEO Boris Fridman. Big newspapers and other publishers “don’t want to be lumped together with thousands of app developers,” he said. “This is not only because [selling ads themselves] will generate more revenue, but also because of brand integrity.”
Smaller firms also could benefit from the fact that Apple is charging close to $1 million for advertisements in iAd, Colin Gibbs pointed out on the GigaOm blog. Apple also is locking up exclusive deals with some advertisers, which might push other companies to its rivals. “If you are a competing brand, you need an alternative,” Mr. Fridman said.
URL Link:
http://blogs.wsj.com/digits/2010/07/02/apple-isnt-the-only-company-making-cool-mobile-ads/
MIG, YOC, Saffron, Velti and Muzicall among the fastest growing digital media companies in Europe
The awards are organised by GP Bullhound, an investment bank which specialises in technology and digital media.
The new media companies on the list are ranked by their annual revenue growth rate between the three most recent financial years (and have to have revenue of at least 1.5m euros in fiscal 2009).
Mobile winners were:
* 16th Muzicall with growth of 115 per cent
* 22nd Velti with growth of 81 per cent
* 24th Saffron Digital with growth of 72 per cent
* 34th YOC with growth of 48 per cent
* 43rd MIG with growth of 32 per cent
Among the companies named as ‘ones to watch’ were Smaato and Blyk.
Meanwhile the winner of the Judge’s award was e-retailer Vente Privee, and the overall fastest growing firm was short term loan specialist Wonga.com with 746 per cent growth.
Overall, the Media Momentum list revealed a digital sector is good health despite the downturn. GP Bullhound revealed the 2010 companies collectively grew their revenue base from €786m to €1,955m in a three year period.
Manish Madhvani, partner at GP Bullhound, sees more growth ahead for mobile. He said: “Prompted by the halo effect of the iPhone, the mobile sector has set the foundations for its long anticipated commercialisation.
“And the move of Google and Apple into the mobile ad space with large scale acquisitions sets the scene for a rapid evolution in 2010 and 2011..”
Media Momentum was sponsored by Schroders Private Banking, Acton Capital Partners and Kemp Little.
Mobile Entertainment was a media partner and a judge.
URL Link:
http://www.mobile-ent.biz/news/37113/Five-mobile-companies-in-the-Media-Momentum-top-50
Published By | Ronan Shields, Tue, 20 Apr 2010
What Car? has launched a site optimised for smartphones to capitalise on the growing number of people accessing the web via their phones. The Haymarket Consumer Media title’s mobile site, developed by YOC Group, counters the move by rival titles including Auto Trader, which has concentrated on launching smartphone apps rather than mobile-optimised sites.
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Andrew Golby, What Car? publishing director, said, “The rapid emergence of smartphones and the improved browsing capabilities of all mobiles means this will be an important platform for us.” Oli Roxburgh, MD of YOC UK, said, “The continued growth of the mobile internet is a validation that it presents publishers with a flexible, interactive platform on which to diversify their revenue streams and broaden their reach.” The news comes as media agency MPG Media Contacts published research indicating that internet use in the home was shifting from PC to mobile. A survey of 100 UK households indicated that 21% of respondents aged between 18 and 65 said they prefer to browse the internet on their phones. Chris Bourke, head of mobile at MPG Media Contacts, said, “Consumers are favouring portability over big screens and are happy to watch videos, browse sites and send emails on compact devices.” The findings are supported by reports from Facebook that more than 100m of its subscribers regularly visit the site on mobile phones. “This represents the beginning of a significant change in consumer behaviour and we’re using our expertise to help clients understand what this means for their brands,” added Bourke.
URL Link:
http://www.nma.co.uk/3012425.article?cmpid=NMAE01&cmptype=newsletter
Addition of qeep adds 320 million monthly page impressions to existing 1 billion on YOC’s blind network, Ubiyoo
London, UK – 23 March 2010: Full service mobile solutions provider YOC today announced that mobile gaming and entertainment community Qeep has joined its blind network Ubiyoo, adding a further 320 million monthly page impressions to the existing 1 billion. As a result of the partnership, brands and advertisers using Ubiyoo will be able to access inventory across Qeep’s vast social networking community of multiplayer mobile games, photo-blogging and instant messaging applications.
Developed and managed by Blue Lion Mobile, Qeep can be downloaded for free and is compatible with over 1,000 different models of mobile phone. With up to 8,000 new users signing up every day across the world to use the service, Qeep provides a significant target market for brands and advertisers to be able to reach.
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Christian Louca, Managing Director of YOC UK said of the partnership, “Qeep’s incredibly fast growth rate is impressive, especially for advertisers looking for global reach, scale and targeted demographic groups. We have been working successfully with Qeep for quite some time, and integrating them into Ubiyoo makes perfect sense. It means that we can help advertisers to reach a wide variety of mobile users across the world through their preferred buying metric.”
“We’re growing at over 20% a month and our dedicated global user base access qeep every day,” said Cornelius Rost, Co-founder and Managing Director at Qeep. “We are happy to now incorporate our community with the YOC Ubiyoo network of high quality inventory and to benefit from their history of working with brands and advertisers for successful ad campaigns.”
About YOC Group:
YOC Group is one of Europe’s leading full service providers of mobile advertising, mobile marketing and mobile internet services. YOC Group’s mobile services span an extremely broad client base across global brands, media owners, social networking businesses, mobile phone manufacturers and networks, retailers and financial service providers. YOC Group employs over 180 employees across the UK, Germany, France, Spain, Austria and Belgium. Clients include: Coca-Cola, News International, Mercedes-Benz, Nike, Kraft Foods, Walt Disney Studio Motion Pictures, Motorola, BILD, Guardian Media Group, IDG Media, Haymarket Consumer Media, and Bacardi Global Brands.
For more information about the YOC Group, please visit http://en.group.yoc.com/
About Qeep:
Qeep is an internationally successful gaming and entertainment platform for mobile phones which offers a range of interactive multimedia features to their users. Members of the mobile community can play multiplayer games in real-time, create photoblogs and send each other sound attacks, text messages or virtual gifts. Qeep can be downloaded for free at wap.qeep.net. Based in Cologne and founded in 2006 by BLUE LION mobile, Qeep connects millions of users from more than 200 countries.
Becca Daniel or Robert Haslam
Mi liberty Ltd
P: +44 20 7751 4444
London, UK – 2nd March 2010:
Full service mobile solutions provider YOC today announced that it has been selected to sell the advertising inventory on the ELLEuk Horoscopes iPhone application. The iPhone application, launched in January 2010 provides readers with free access to ELLEuk’s hugely popular Horoscope content offering daily, monthly and yearly astrological updates from ELLEuk’s resident astrologers, The Saturn Sisters.
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YOC will deliver mobile advertising to the application, targeting advertisers in the luxury and high end retail space, automotive sector and beauty industry. The Horoscopes iPhone application which is available for download free of charge from Apple’s App Store will feature a number of adverts from UK and European based advertisers.
The deal represents YOC’s second partnership with publisher Hachette Filipacchi. YOC began selling advertising inventory on entertainment and showbiz website Digital Spy’s mobile offering in 2009.
“We already have a trusted relationship with YOC, having worked with them on our Digital Spy mobile website and we’re excited to continue to grow this partnership with ELLEuk. With one of the largest mobile media networks in Europe, we’re confident that YOC can help us to effectively monetise our iPhone application by providing our users with relevant advertising that’s of genuine interest to them,” said Jonathan Asfaw, Digital Commercial Director at Hachette Filipacchi Media.
“We’re really happy to be working with ELLEuk and furthering our relationship with Hachette Filipacchi. Over the last few months, our media network has grown in leaps and bounds and we’re now receiving more than 600 million monthly page impressions and reaching over 35 million unique mobile users,” said Christian Louca, Managing Director of YOC UK. “What this means for advertisers is that whatever their message or target audience, we can guarantee them the reach and excellent return on their investment. The ELLE Horoscopes iPhone app is a unique offering in the UK market as it enables advertisers to reach an almost entirely female audience. This is unusual as, traditionally, the female audience is harder to reach in mobile.”
About YOC Group:
YOC Group is one of Europe’s leading full service providers of mobile advertising, mobile marketing and mobile internet services. YOC Group’s mobile services span an extremely broad client base across global brands, media owners, social networking businesses, mobile phone manufacturers and networks, retailers and financial service providers. YOC Group employs over 180 employees across the UK, Germany, France, Spain, Austria and Belgium. Clients include: Coca-Cola, News International, Mercedes-Benz, Nike, Kraft Foods, Walt Disney Studio Motion Pictures, Motorola, BILD, Guardian Media Group, IDG Media, Haymarket Consumer Media, and Bacardi Global Brands.
For more information about the YOC Group, please visit http://en.group.yoc.com/
About Hachette Filipacchi UK:
Hachette Filipacchi UK, a subsidiary of Lagardère Active, publishes seven leading consumer magazines – Psychologies, Red, ELLE, ELLE Decoration, Sugar and soap celebrity titles Inside Soap and All About Soap. In addition, ELLE Collections, the definitive bi-annual guide to catwalk fashion, was launched in July 2006, the first brand extension from UK ELLE. Hachette’s Digital Division was established in early 2007 with ELLEuk.com and Sugarscape.com launched the same year. Hachette acquired Digital Spy, the UK’s premier independent entertainment news website, in April 2008. The Digital Division also consists of sites supporting the magazine brands including Psychologies and Red Direct.
For more information, please contact:
Becca Daniel or Robert Haslam
Mi liberty Ltd
P: +44 20 7751 4444
URL Links:
http://www.nma.co.uk/news/elle-appoints-yoc-to-sell-ads-across-iphone-app/3010569.article
YOC becomes first company to offer blind and premium blind networks on top of its existing premium open network
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London, UK – 21st January 2010: YOC, the provider of Europe’s largest mobile premium marketing network, today announced that it has created a new marketplace for blind advertising – the Ubiyoo Marketplace, by launching global premium blind and blind advertising networks. Comprised of premium blind network Ubiyoo Connect and blind network Ubiyoo World, the Ubiyoo Marketplace has already received more than 1 billion ad requests from publishers in Europe, North and South America, Australia, Asia and South Africa.
The blind ad network, Ubiyoo Marketplace is a globally designed, self service technology platform that brings advertisers and publishers together on the mobile internet based on a variable price system. It offers advertisers the opportunity to efficiently place ads on the mobile internet on the basis of a CPC (cost per click) or CPM (cost per mile) price model that can be determined individually. Publishers can target their adverts by country, mobile network, handset type, time of day or theme of mobile webpage, such as news, sports or social networking site.
“YOC’s heritage in our open premium network and the long-standing relationships we have developed with leading publishers across Europe stands us in good stead to launch a premium blind network,” said Dirk Kraus, CEO of YOC AG. “Unlike other ad networks who have launched blind networks first, we are coming at this from a different angle and are enabling brands and publishers to harness the inventory available in the best possible way. Helping publishers to monetise their mobile websites efficiently and effectively is at the heart of what we do.”
The Ubiyoo Marketplace is driven by YOC’s AdServer technology which powers the optimised delivery of advertising tools as well as offering comprehensive real time reporting and numerous analysis options as a direct way to optimise campaigns and increase turnover. Publishers are guaranteed delivery of the campaigns with the highest click-through rates and cost per mile to enable them to generate an increased turnover.
About YOC Group:
YOC Group is one of Europe’s leading full service providers of mobile advertising, mobile marketing and mobile internet services. YOC Group’s mobile services span an extremely broad client base across global brands, media owners, social networking businesses, mobile phone manufacturers and networks, retailers and financial service providers. YOC Group employs over 180 employees across the UK, Germany, France, Spain, Austria and Belgium. Clients include: Coca-Cola, News International, Mercedes-Benz, Nike, Kraft Foods, Walt Disney Studio Motion Pictures, Motorola, BILD, Guardian Media Group, IDG Media, Haymarket Consumer Media, and Bacardi Global Brands.
For more information about the YOC Group, please visit http://en.group.yoc.com/
For more information, please contact:
Jen Hibberd or Becca Daniel
Mi liberty Ltd
P: +44 20 7751 4444
